Challenge:
Wharton’s Aresty Institute needed a way to assure a world leader in luxury goods that their executive development program would encourage individuality and respect different learning pathways. The prospective students are smart and creative and were wary of a cookie-cutter, one-size-fits-all approach.

About Wharton’s Aresty Institute of Executive Education:
The Wharton School of the University of Pennsylvania is recognized globally as the most comprehensive source of business knowledge with the largest, most frequently cited and published business school faculty in the world. Wharton’s Aresty Institute of Executive Education offers world-class executive education programs for more than 9,000 annual participants from organizations such as Merrill Lynch, Philips, Toyota, Nokia, IBM, Pfizer, Microsoft and Coca-Cola.

Action:
I created a graphic that showed the many pathways that each student could take between program “guideposts.” The sophisticated, elegant illustration reflected the values of the prospective client and neatly conveyed the complexity and depth of the Wharton programs.

Results:
The seamless integration of visual imagery and message allowed the client to easily grasp the complex, yet core, part of the proposal. One of the meeting attendees took it upon himself to explain the message to a late-arriving colleague using the illustration to make his point and in the process becoming a champion of the proposal. The former stumbling block became an asset.

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